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URL
Listings with Directories & Search Engines |
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There
are several major search engines and hundreds of
Directories into which you can insert your Web Site
listing. Some allow listing of multiple pages from the
same site while others definitely prohibit this. This is
a "Must Do" for all Web Sites. |
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Banner Exchange & Purchased
Exposures |
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You
can search out companies that will exchange banner
exposures with your site or purchase exposures from a
busy commercial site to advertise your site. After you
design your banner and it is placed on the
reciprocal/purchased site, persons observing your banner
ad can then click to your site. |
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E-mail Mail Programs |
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This is a most
economical method of advertising your products and
services. Contrary to all of the Hoopla about Bulk
(Called Spam) E-mail, it it a legal form of advertising.
Usually there are few complaints when done properly and
to specifically targeted and product related groups.
There are, however, some individuals that believe all
advertising through E-mail should be prohibited. |
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Articles and Press Releases |
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Publicity
generating articles can be announced to those Newsgroups
that will have an interest in your products or services.
These credibility building articles can also be used to
generate publicity through Press Releases, Newsletters,
TV and Radio. |
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Internet Classified Ads |
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The Internet
has hundreds of Classified Ad Listing Sites where you can
post information about your site generally or about a
specific product or service that your are marketing. |
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National & Local Newspaper Ads |
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Newspapers are
always a good exposure media. You can direct people to
your site, to an E-mail Autoresponder or to a
Fax-on-demand system to furnish further information or
instructions to purchase your product or service. |
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Fax-on-demand Announcements & Programs |
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Not everyone
has access to the Internet. Some may have access but may
not have an E-mail address. Fax-on-demand offers another
alternative to economically disseminate information or
sell your products and services. You can list both the
E-mail address to your Autoresponder and your
Fax-on-demand phone number in the same ad. |
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Guest Book Registration |
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Encourage your
Site visitors to enter their address information into
your Guest Book. Offer free newsletters, product
information, sales notifications, and site change
notifications that may be of interest to them. |
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Autoresponder Information Programs |
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A powerful yet
simple tool used to automatically disseminate any
requested program or other marketing information from a
Newsgroup, Internet Classified or other advertisement. |
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Advertising Your Site Everywhere |
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Once you have
your site up and your E-mail addresses, advertise them
everywhere - on your letterhead, business cards, E-mail
responses, brochures, radio, TV, Newspapers. |
