The Banner shown above is a live functioning exchange banner. This type of banner would be displayed on your site page(s) in an exchange program.

There are free banner exchange programs and those where you purchase by number of exposures of your banner. The purchased programs do not require any reciprocal banner to be displayed at your site.

Exchange Banner - Commercial

These sites are in the business of providing banner exchange and purchased exposure services. In an exchange, you provide a banner that advertises your site/product - For every showing of a banner (as the one above) on your site, these exchange services will display your banner on on of their customer sites. The ratio usually is two to one. For every two showings on your site, your banner is displayed once somewhere on one of their other customer Web Sites.

Exchange Banner - Private

Similar to the above but here you simply agree to display the banner of another Web Site if they agree to do the same with your banner.

Banner Exposures - Purchased

You can purchase services that will display your banner for a specific number of times on several sites or on one commercial high traffic site such as "Hotmail.com" or any of the search engine sites. Your fees usually create the revenue that supports the free services offered that attract traffic to these commercial sites.

To participate in these banner exchange programs requires creation of a linkage icon advertising your site, submitting it to the exchange site, and modifying your Web Site pages to display the reciprocal advertising link banner and posting code to capture the the credits to your account at the exchange.

There are usually options and standards required to participate in the exchange banner programs. Some programs allow you to select the types of banners your will allow to be displayed on your site and the type of sites on which you would have your banner shown.

• Arrange for a Banner Exchange with one or more exchange sites
  
  
• Create the standard exchange Banner that will advertise your site and allow viewers to "Click" to your site pages.
  
  
• Modify your Web Site Page(s) HTML code, test their operation and reload the modified pages to your ISP site.
  
  
• Create your banners and act as your broker to purchase exposures at heavy traffic sites.

Here are samples of the Banner types we can design to advertise your site. Their theme would be based on the particular content in your site.

Plain Text Banner

Icon Imaged Banner

Animated Banner (8 frames or less as standard)

If you wish to purchase banner exposure we will design your banner and act as your broker with the respective exposure sites. Just E-mail us a contact name and address for further information so that we may furnish you a services quote.

• Remember that you will continue to earn exposure credits to obtain free exposures of your banner at other sites for as long as your site continues to display the exchange site banners.
  
• You may usually change the your banner (the one that advertises your site) at the exchange company at any time and at no cost.
  
• Some exchange sites do not allow animated banners in their free exchange programs.
  
• You may (for most exchange programs) select the type of sites that you will display banners for at your site and the type of sites at which your banner is displayed. For instance you may not wish to have adult oriented site banners displayed at you site.
  
• The location of the banner displayed at your site should be at the page top preferably but in any case usually in a location where it is displayed in the first screenful of loaded page data. With some exchange programs there are no restrictions or guidelines on placement.
  
• Most sites restrict the banner size to a particular size - some are quite specific about the size.
  
• New guidelines are being developed and enforced every day. We keep abreast of these.