Articles, Press Releases, Public Announcements

Important Adjuncts to Company Promotions and Marketing

Articles and Press Releases can be created for almost everything related to your company and it's products. These can be published as well as added to your Web Site. They not only serve to get your announcements presented but add to the credibility and confidence people will have in your company and it's products and services.

We can assist or totally complete any Press Release for your company - from writing the copy, placing it in Newspapers and adding the Releases to your Web Site. We can submit your press release to any of the 8,000 Daily and Weekly U.S. Newspapers. As with our Newspaper Classified ads, we can geographically submit your Release copy.

Marketing Automation Products
Copyright © Marketing Automation Products. All rights reserved.
Last Revised: March 23, 2003

A Brief Tip When Writing Press Releases

When writing your releases, remember that the first person you must impress with your press release copy is the Newspaper's Press Release Editor. Your release must have a catchy headline as well as a first paragraph that tell this Editor that something of significance has occurred and will add stature to their paper if they publish this news.

Make your copy short as possible and address the five Ws (who, why, what, when and where) in your first paragraph - if possible. You must immediately stimulate the attention of the Editor and quickly get the gist of your message across so that the remainder of your copy has a chance to be reviewed.

For instance: avoid starting your ad with

"Jones & Jones wish to announce today that ...".

It is much more powerful to start with

"Today Internet Entreprenuers increased their sales by 500%. A new innovative .."

Remember, Remember, Remember that your first reader is that Editor - convincing the Editor that you have something worthy of printing in their publication is the major purpose of your opening and content. Of course it must also serve your purposes, but if it does not get printed your efforts were for naught.